How To Create Feedback & Suggestions Board (+Benefits) (2024)

Using customer feedback and suggestions board, businesses can build customer-centric products that better service them and solve their problems. This in turn increases customer retention and loyalty, which itself can be used to generate social proof, which can generate more new customers.

It’s literally win-win. But how do you generate usable customer feedback? Via a feedback and suggestions board. Let’s take a look at how to create one.

How To Create Feedback & Suggestions Board (+Benefits) (1)

Why the most popular ways to collect feedback aren’t working?

There are numerous ways that businesses currently generate more customer feedback, but most of them are far too ineffective.

For example, take email marketing. Via email, a business could reach out to existing customers and ask them to answer a few questions about their brand and products. But how many customers really have the time – or the energy and desire – to do that? Without incentives, very few.

It’s the same with feedback forms on your website. While these forms certainly have the potential to generate more usable customer feedback, they can often be seen as a distraction for customers who just want to crack on with making a purchase.

Some businesses also go down the route of actually calling their customers. This method, however, is effort-intensive on your part. While some customers will definitely appreciate a bit of 1:1 interaction like this, you might find that it distracts you from the core aspects of your business that you should be working on. Therefore it might be a good idea to work on your organic reach with help of the SEO tracker. It might pay off in the long run.

Likewise when it comes to monitoring your social channels. While this can be a great way to track conversations about your brand and discover what people really think about it, it’s also super time consuming on your part. Indeed, social listening requires committed resources to monitoring and responding to feedback.

Not just this, but when you implement numerous customer feedback strategies, you’re wasting a heap of time.

The benefits of a Feedback and Suggestion Board

Introducing the feedback and suggestion box, a smarter way to generate more usable customer feedback. Less demanding on both you and your customers, a feedback and suggestion box is a fun, interactive, and super involving forum that enables you to learn more about what your customers like and dislike about your brand and products.

By adding a feedback button to your website, customers will be able to leave you feedback and make suggestions. They can also vote for existing ones with the click of a button which means customers can get involved with each other. This is unlike a survey where no one knows what other people are saying.

Each time a customer submits feedback, you are notified via new ticket. Then, it’s up to you to decide whether to respond or not.

By collecting all your feedback into one place like this, you’re streamlining the whole process. There’s no need to implement various feedback strategies – from surveys to phone calls to social listening – which means you save yourself a huge amount of time. Thus, you’re in a position to grow your business faster. All you need is feedback and a suggestion box.

And the best thing is that you can make your feedback and suggestions board reflect your brand by customizing the buttons. You can even upload your own image or write your own HTML code.

Here are some features:

Universal inbox

All your ticket’s collected in one place in a smarter version of your email inbox.


A single ticket holds every single message about a particular incident reported by a customer. This makes it so much easier to identify and resolve problems than ever before.

Automated ticket distribution

Decide who gets to manage which tickets, and how many tickets each agent can deal with. If an agent needs a bit of a breather, you can give it to them. If the ownership of a ticket needs to be changed, you can easily do that, too.

Time tracking

Learn more about how long it takes to solve the average issue with a time tracking feature.


With problems come support topics. Use tags to differentiate important customers.

How To Create Feedback & Suggestions Board (+Benefits) (5)

Find out more information about this feature at LiveAgent – Feedback and Suggestions board.


You know how important feedback is to the success of your company. By installing and setting up a feedback and suggestions board, you can take your business to the next level much faster than before. Learn about your customers, find out what their biggest problems are – and then resolve them.

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Frequently Asked Questions

  • Why should your business have feedback and suggestions board?

    Businesses can build customer-centric products that better service and solve their problems by using customer feedback and suggestion boards. In return, it increases customer retention and loyalty, which generates social proof, and leads to new customers.

  • Is email customer feedback effective?

    There are numerous ways that businesses currently generate customer feedback, but most of them are far too ineffective. For instance, feedback via email. A business could reach out to existing customers and ask them to answer a few questions about their brand and products. But how many customers have the time – or the energy and desire – to do that? Without incentives, very few.

  • What is the benefit of adding a feedback button to your website?

    By adding a feedback button to your website, customers will be able to leave you feedback and make suggestions. They can also vote for existing ones with the click of a button, which means customers can interact with each other.

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How to ask your customers questions to get feedback

Collecting customers’ feedback is a critical piece in the conversion research puzzle. Read how to ask your customers questions to get feedback.

Let your customers vote what are the most important features for them. Discuss each idea with them in a Feedback forum. Read more about it in the article.

How to Create Feedback and Suggestions Board

Using customer suggestions & feedback board, businesses can build customer-centric products that better service them and solve their problems.

Customer service – User onboarding

Improving customer experience is crucial for businesses. Strategies include high-quality products, excellent customer service, and staying on top of trends. LiveAgent offers features like ticketing and live chat for customer support. Coordinating customer support and user onboarding can reduce support requests and enhance customer experience. Live chat is a satisfying way for customers to communicate with a business. Knowledge base articles and checklists can also reduce support requests and improve user onboarding. In-app support through product tours can help users discover features and improve retention. Customer support and user onboarding are intertwined and should be coordinated for maximum benefit.

How To Create Feedback & Suggestions Board (+Benefits) (2024)


What are the benefits of feedback form? ›

An employee feedback form is a great way to get honest, detailed answers that can help you craft an actionable plan to improve through an employee satisfaction survey. It also helps in keeping employees engaged in the process and shows them that their opinions are valued.

What is a feedback board? ›

A feedback board is one of the best ways to ask customers and employees for feedback on your product. Feedback boards aggregate all of your product feedback in one place, making it easy to collect and manage it.

What are the steps to use customer feedback for process improvement? ›

Once you have collected customer feedback, prioritise prompt action. Analyse the feedback to identify repeated themes, prioritise areas for improvement, and establish actionable steps. Respond to customer feedback quickly by acknowledging their input and providing updates on the progress of any changes.

How do you ensure you get feedback from your customers/clients? ›

Here are 6 great ways to gather customer feedback:
  1. Surveys.
  2. Emails.
  3. Interviews and Focus Groups.
  4. Social Media.
  5. Website Analytics.
  6. Free-Text Feedback.

How do you create an effective feedback form? ›

Pick the questions you'll use (open or closed, multiple choice, dropdown…) Use clear and simple language on your form. Customize your feedback using your brand's colors and voice. Fix any mistakes by sending a test survey internally.

What are the key benefits of feedback? ›


It prevents performance from going off track or becoming misaligned, wasting valuable time, energy or resources. Appreciative feedback and recognition builds someone's sense of being valued. It helps to reinforce positive habits and encourages more of the performance that you want to see.

What do you put on a feedback sheet? ›

User feedback form

This information includes what they like and don't like, how they think about a product, and what they want. Getting feedback from users is very important for businesses that want to make changes based on their users' requirements and expectations.

What is the purpose of a board review? ›

The aim of the review is to evaluate the effectiveness of the board and may include a focus on the board, its committees, individual directors, risk oversight, culture, board composition, the chair or a combination of these. Board evaluations may be done either internally or by use of an external consultant.

How does a feedback system work? ›

A feedback system involves a stimulus from one part of the body creating a response from another part that acts to alter the original stimulus. That feedback may be positive or negative. A negative feedback loop is used to bring things back to normal when any levels in the body fall out of the normal range.

How do you create a feedback process? ›

How to create a successful customer feedback process
  1. Keep your questions short and simple. ...
  2. Think of the survey experience. ...
  3. Pay attention to individual feedback. ...
  4. Turn feedback into action. ...
  5. Track down your actions and reassess the game plan (if necessary) ...
  6. Sharing is caring.

What are the 5 steps of feedback? ›

5 Steps to Giving Good Feedback
  • Ask for Permission. You would be surprised how much of a difference this makes. ...
  • State What You Observed. Where possible, use specific examples and avoid being judgmental. ...
  • Explain the Impact. ...
  • Pause. ...
  • Suggest Concrete Next Steps.

How to use feedback to improve performance? ›

Tips for receiving feedback
  1. Listen to the message.
  2. Do not defend or argue.
  3. Clarify if you are unsure.
  4. Accept praise; don't write it off.
  5. Focus on what is being said; don't feel that you have to agree or disagree.
  6. Ensure that you understand what is being said; show that you understand.

What are three 3 factors required to ensure customer feedback is effective? ›

The three major factors that affect modern customer satisfaction can be categorized as customer perceived quality, value, and service. By harnessing these factors, you are able to provide positive, consistent customer experiences and create true customer loyalty.

How to write feedback examples? ›

Here are some examples of positive feedback phrases you can share with your team: 1) “You did a great job on this project, keep up the good work and feel free to tell me if you need support!” 2) “You are really good at managing your schedule and consistently meeting deadlines.

What is the value of feedback form? ›

The pros of feedback forms are as follows: You gain insights into your customers that your existing data might not offer. Sales and marketing performance metrics, and even tools such as Conversation Intelligence, can fill in plenty of information about a customer's experience with your business.

What is the aim of feedback form? ›

A customer feedback form is a questionnaire (or survey) designed to gather feedback from customers about their experiences with a product, service or interaction with a business.

What are the three purposes of feedback? ›

According to Douglas Stone and Sheila Heen from Harvard University, there are three different types of feedback based on purpose: Evaluation, Appreciation and Coaching. Evaluation feedback needs to be done “in the moment” to help the person receiving the feedback know where they stand.

What is the function of a feedback form? ›

Feedback forms are a way to obtain feedback from customers. They're considered to be some of the most effective ways to get feedback because they're user-friendly and can give the business valuable insights.

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