Creativepool is the networking resource for creative companies and individuals where it’s all about the work (2024)

Leaders

Getting around the danger of click bots in digital marketing data

With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms.However...

Leaders

Why data’s time will never run out in the hourglass economy

In almost all areas of the economy the middle ground is on the decline.In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl.In fashion, social media is rendering luxury labels more...

Leaders

Does Google's 360 Suite change the game for large-scale analytics?

Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...

Leaders

Strategy Analytics expect mobile media revenue to reach $380 billion by 2018

Strategy Analytics, Inc, the company which provides advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies, have predicted that by 2018,...

Industry

How Brands Can Target Consumers Without Any Personal Data # FutureMonth

By Artiom Enkov VP, Insights & Analytics at Nano interactiveWe are facing yet another seismic shift in how we reach consumers with ads online. Google has made it clear that there will be no further extensions to its cookie shutdown on Chrome, which...

Features

Leveraging creative data in the generative AI revolution

Artificial intelligence (AI) has soared back into the spotlight. Although still only used by 15% of UK businesses, its rising real-world applications are sparking global attention; most obviously the lightning fast evolution of generative AI, in the...

Industry

Are we drowning in data?

Ask most marketing experts and they’ll tell you we are currently living through “the age of data” and given the facts and figures, it’s tough to argue. The global big data and business analytics market was valued at 169...

Features

Does too much data hinder creativity? | #PurposeMonth

Data is everywhere. Indeed, we are currently living through the golden age of data where information is more valuable than… well… gold. But here at Creativepool, we are, above all else, creatives. We operate with the right sides of our...

Industry

Quality over quantity - The making of a modern Chief Data Officer

It’s a tough gig for Chief Data Officers (CDOs). With the volume and sources of data increasing, CDOs are increasingly tasked with centralising complex data sets and gleaning insights to support all areas of the business, from product...

Leaders

Why Google Analytics 4 won't mean a thing if you're not measuring the right thing

The introduction of GA4 has got many SEOs, analysts and marketers extremely excited, and has driven an increased focus on measurement and analytics as a whole.With GA4 you can measure far more than with Universal Analytics (UA), adding new layers...

Leaders

Shop Direct uses “passion data” to target tech fans for Black Friday

The Black Friday campaign marks the beginning of an exclusive partnership between Posterscope and StarcountShop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital...

Leaders

How diving for data could be the making of creativity

Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...

Leaders

GroupM Launches Data Business [m]Platform

GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...

Inspiration

The Office for Creative Research: Understanding Big Data

For the average Jane, the term Big Data is almost impossible to comprehend - or at least, it is to me. I’m well aware that data cloaks and polices every aspect of our lives and that my search histories, numerous email inboxes, online bank...

Leaders

Havas to predict the future of TV analytics

Yesterday i.Predictus, the demand-side television analytics platform, announced a trial relationship with Havas Edge, the largest vertically integrated full-service direct response agency in the world. The trial will last for three month, over which...

Leaders

DigitasLBi inks agreement to become Google Analytics Premium Authorised Reseller

Global marketing and technology agency DigitasLBi has been named as a Google Analytics Premium Authorised Reseller.The agency has been approved by Google to join a select group of only 8 Google Analytics Authorized Premium Resellers in the UK,...

Industry

In the battle of ideas between data and creative, data is losing - here’s how to change that

The advertising industry is still operating as it has done for the past 40 years. You only have to look at the share prices of the networks in the space to know this is the case.While we have started to see data and creative companies combining for...

Features

How data and creative can boost agency relevance in the age of automation

What value do digital marketing agencies bring to the table? For many years, this has been an easy question to answer. Performance-focused agencies were technical experts who understood digital channels through and through. They knew which buttons to...

Leaders

Creative Consulting’s Balancing Act: Walking the Line Between Generalism and Specialism

When needing to see a healthcare professional, we generally feel like we are in safer hands with a ‘specialist’ than our general practitioner. The term denotes expertise in a particular subject, and a high degree of skill. Simon Case,...

Industry

The Armadillos fuelling creativity with data | #CompanySpotlight

Armadillo is an independent CRM agency that combines data, insight, and strategy with talent, personality, and craft to deliver fantastic work and unrivalled ROI for global brands such as McDonald’s, Carnival UK and Disney.This week, we spoke...

Features

A freelancers guide to keeping your data secure

As freelancers, we sometimes have to deal with client data and the issue of cybersecurity often seeps into our consciousness. Because if that data is compromised while in our possession, it’s ultimately our fault, right? And who want to hire a...

Industry

How brands can untangle their data spaghetti | #MediaMonth

Despite the optimism of a return to ‘normality’ at the beginning of 2022, we now find ourselves mid-way through the year with another emerging crisis affecting consumers and brands alike.According to Bridget Arik, Chief Operations...

Features

Leveraging data for successful OOH campaigns | #CreativeCaseStudy

As the world came to a halt back in 2020, everything was impacted from the way we live and interact. As the world shifted from outside to online, even digital marketing saw a dramatic increase in usage. The pandemic dealt a severe blow to traditional...

Leaders

How less data can mean more success in B2B marketing

For years, the marketing industry has relied on an abundance of data insights to drive marketing strategy and campaigns. As marketers, there was a time when we were spoilt for choice with data opt-in as standard, third party cookies and even...

Workshop

Data, Diversity and the creative industry: Is AI talent management the solution?

We’re all in agreement that we need to urgently address the big gaps in representation that exist across the creative industries. But what are the fundamental issues that need to be tackled when it comes to creating a diverse workforce?...

Leaders

What does the end of cookies mean for marketing data insights?

Cookies are crucial to understanding customer behaviour online, but in recent years, having to accept or reject cookies has become somewhat of a nuisance for the average online user. Also, one can argue they're not exactly the best for privacy.In a...

Industry

Behind the Idea: a Trump VS Biden game with a data surprise

The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...

Industry

Another night and another awards show saw more Lions handed out on stage in Cannes last night with all eyes on the Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer Lions.A total of six more Grands Prix were awarded at...

Leaders

Cannes Lions 2017: Duality of data with Grant Owens

We took a pit stop with Grant Owens, Chief Strategy Offficer at Critical Mass along the Croisette to talk about the duality of data, content and augmented reality.The last few years has seen a growth in the conversation around data, with Artificial...

Leaders

Cannes Lions 2017 reveals creative data, cyber, direct, innovation and mobile winners

Last night at Cannes Lions, the winners of the Creative Data, Cyber, Direct, Mobile and Innovation Lions were announced, with big wins for DigitasLBi, David Miami, Dentsu and more prizes for the “meet Graham” campaign by Clemenger BBDO...

Leaders

AOL sign up Adsquare and use geo-location data to provide bespoke ad content

As part of the once mighty AOL’s ongoing work to build a mobile advertising business rivalling the current top dogs at Facebook and Google, the company is partnering with the Berlin-based mobile data exchange group Adsquare on a new data...

Leaders

MEC and DATAA Launch Data Science Student Competition

MEC and the data start-up DATAA have announced a competition for Data Science Master's students with the participation of the University College of London as well as a range of Belgian Universities (Vrije Universiteit Brussel, Ghent University,...

Leaders

Virgin Trains launch innovative data-driven DOOH Campaign

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...

Leaders

Creative Debates: Is Brand Data Killing Creativity?

Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates will tackle some of the most difficult questions and topics being faced by our industry, modelled on the old-school debate format with 2...

Leaders

Jack Morton and Martin Lindstrom team up to challenge Big Data thinking

Global brand experience agency Jack Morton Worldwide and brand guru/international best-selling author Martin Lindstrom, have announced a partnership set to challenge the dominance of big-data thinking by helping brands to uncover the potential and...

Leaders

MEC using real-time data for TfL Road Safety Campaign

MEC UK is launching a new data-driven campaign for Transport for London (TfL), in order to help reduce road collisions across the capital. Working in partnership with TfL and Kinetic, MEC has created an innovative OOH campaign, which uses real-time...